Introducing Like2Buy, Instagram’s Missing Link

Generate Revenue with Instagram


Instagram is driving tremendous engagement with brands
nearly 60x more engagement per follower than Facebook and 140x more than Twitter. And to capture this engagement, marketing teams are increasingly shifting their focus (and their dollars) toward making this community profitable.

Instagram poses two monetization opportunities – the photos your fans take and the photos your brand takes. Curalate’s Fanreel product gave brands the ability to drive revenue from fan photos and has enabled brands to increase order values and conversion rates. Today, Curalate introduced Like2Buy to generate revenue from the other side of this visual coin – the photos your brand posts to Instagram. With Like2Buy, brands can go from Instagram to revenue in 60 seconds—without ever needing to touch ecommerce—all in an environment that puts the customer experience first. Read on to discover how Like2Buy will change your relationship with Instagram.

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Using #Yes! Tags: 4 Easy Steps to Managing UGC Rights

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In an age when consumers are willing to communicate with their favorite brands by sharing images on the visual web (selfies to show off new shades, sunsets to cap off a relaxing day at a resort), the question of ownership has left even the most progressive marketers asking: How do we source our fans’ photos in a scalable, legal way?

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4 Creative Ways Brands Are Leveraging UGC

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Summer may be on its way out, but as we predicted at the start of the season, user generated content is just heating up. With an average of 60 million images uploaded to Instagram daily (which is currently generating an average of 1.6 billion daily likes), UGC is among the hottest – not to mention most scalable – ways for marketers to showcase products, celebrate fans and drive revenue on the visual web today. So, what are you waiting for?

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Insight into Pinterest’s New Business API

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Yesterday, Pinterest announced Curalate’s official access to their Business Insights API, which provides deeper and more automated access to Pinterest data. As a result, Curalate is now the only visual analytics provider to be included in Pinterest’s Business Insights API initiative, Tumblr’s A-List program, and listed as an Instagram Platform Developer.

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Curalate Adds Tumblr Analytics, Becomes the Platform’s Only Visual Analytics A-List Partner

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We’re excited to announce that Curalate has joined Tumblr’s official A-List partner program, becoming Tumblr’s only visual analytics partner. With this partnership,  Curalate has access to Tumblr’s firehose and the 130 million images that are shared daily across the network.

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Put Your Best Face Forward: How Beauty Brands Use Visuals to Drive Engagement

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If beauty brands want to jump off glossy magazine pages and truly become a part of consumers’ lifestyles, they should look no further than Instagram. After all, the image-focused app is a place where brands can organically promote shareable, on-message images and videos — all while creating brand loyalty and celebrating your fans. Below, we share three ways beauty brands can polish their social presence with visuals.

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4 Ways to Leverage UGC on 4 Top Visual Networks

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A stylish picture of sneakers that a user posted on Instagram is not only creative social self-expression; it’s organic user-generated content (UGC). A Facebook friend who shares a picture of himself sipping a Starbucks Frappuccino and uses the hashtag #Sipface isn’t just posting a silly selfie, he’s participating in a Starbucks content marketing campaign.

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How Fashion Brands Owned Instagram During New York Fashion Week


Chances are if you so much as glanced at your Instagram feed in early February, you knew about New York Fashion Week. And it’s a smart move on fashion brands’ end: All consumers get a front row seat at the shows thanks to social media. Leveraging Curalate’s Instagram analytics capabilities, we revealed the top images and hashtags that users shared during the weeklong fashion event.  Here are a few ways brands really did things right — to the tune of over 100,000 shared images.

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4 Fashion Brands That Understand How to Up Instagram Followers — and Sales

Curalate, Rebecca Minkoff

If anyone has mastered the art of strengthening consumer relationships and driving engagement on Instagram, it’s the marketing brains behind fashion brands. Instead of relying on an anonymous social media team, the most successful brands tap one personality to serve as the face of their “personal” Instagram accounts. Here’s why it works: It allows users to relate to and be inspired by the guy/girl who wears the clothes, plus it gives them a peek behind the scenes which fosters a close consumer relationship.

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Six Ways to Beautify Your Pins in 60 Seconds

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Marketing is becoming more real time and brands are seeking to have a more authentic and conversational feel on social. To help you achieve this, we’ve introduced Beautify, a powerful and easy to use image editor, built right into Curalate. It gives you the ability to make changes to images quickly for those times when you just can’t call in your design team.

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