Tracking: The option to add tracking pixels to measure performance (i.e. clicks) and conversions (i.e. sales).
Targeting: The ability to share Promoted Pins with a pre-defined set of users. Pinterest is calling these identifiers a “hash,” and this is similar to custom audiences.
Although Promoted Pins have yet to launch to the greater public, Pinterest has been testing this highly anticipated feature among select brands, including Gap, Target and ABC Family. If a consumer is browsing Pinterest, they might see these pins appear within search results as well as “Everything,” “Popular” and category feeds.
If Promoted Pins are on your brand’s horizon, read on for tips on how to leverage analytics to maximize pin performance – and your advertising dollars.