Instagram is driving tremendous engagement with brands – nearly 60x more engagement per follower than Facebook and 140x more than Twitter. And to capture this engagement, marketing teams are increasingly shifting their focus (and their dollars) toward making this community profitable.
Instagram poses two monetization opportunities – the photos your fans take and the photos your brand takes. Curalate’s Fanreel product gave brands the ability to drive revenue from fan photos and has enabled brands to increase order values and conversion rates. Today, Curalate introduced Like2Buy to generate revenue from the other side of this visual coin – the photos your brand posts to Instagram. With Like2Buy, brands can go from Instagram to revenue in 60 seconds—without ever needing to touch ecommerce—all in an environment that puts the customer experience first. Read on to discover how Like2Buy will change your relationship with Instagram.