Yesterday, Pinterest announced Curalate’s official access to their Business Insights API, which provides deeper and more automated access to Pinterest data. As a result, Curalate is now the only visual analytics provider to be included in Pinterest’s Business Insights API initiative, Tumblr’s A-List program, and listed as an Instagram Platform Developer.
We’re excited to announce that Curalate has joined Tumblr’s official A-List partner program, becoming Tumblr’s only visual analytics partner. With this partnership, Curalate has access to Tumblr’s firehose and the 130 million images that are shared daily across the network.
If beauty brands want to jump off glossy magazine pages and truly become a part of consumers’ lifestyles, they should look no further than Instagram. After all, the image-focused app is a place where brands can organically promote shareable, on-message images and videos — all while creating brand loyalty and celebrating your fans. Below, we share three ways beauty brands can polish their social presence with visuals.
A stylish picture of sneakers that a user posted on Instagram is not only creative social self-expression; it’s organic user-generated content (UGC). A Facebook friend who shares a picture of himself sipping a Starbucks Frappuccino and uses the hashtag #Sipface isn’t just posting a silly selfie, he’s participating in a Starbucks content marketing campaign.
Chances are if you so much as glanced at your Instagram feed in early February, you knew about New York Fashion Week. And it’s a smart move on fashion brands’ end: All consumers get a front row seat at the shows thanks to social media. Leveraging Curalate’s Instagram analytics capabilities, we revealed the top images and hashtags that users shared during the weeklong fashion event. Here are a few ways brands really did things right — to the tune of over 100,000 shared images.
If anyone has mastered the art of strengthening consumer relationships and driving engagement on Instagram, it’s the marketing brains behind fashion brands. Instead of relying on an anonymous social media team, the most successful brands tap one personality to serve as the face of their “personal” Instagram accounts. Here’s why it works: It allows users to relate to and be inspired by the guy/girl who wears the clothes, plus it gives them a peek behind the scenes which fosters a close consumer relationship.
When your consumers communicate through pictures, they’re getting really specific. Gone are the days when people were satisfied to just “like” a brand; they’re now expressing their love for specific products or content, whether that is a blue cashmere sweater or a great recipe for gluten-free chicken soup. When sharing your brand’s images, your fans are telling us exactly what they love most and, at times, precisely how they envision using the depicted item.
Pinterest has rolled out a new feature which promises to make the user experience all the more personalized and engaging. But trust us, this boon for consumers on Pinterest is good news for brands too. The new tool, called Interests, surfaces content in an aesthetically pleasing grid that is customized based on what users pin to their boards. Say you really love Paleo recipes — instead of bubbling up general cooking content, the Interests feed will show you a group of pins dedicated to the Paleo diet.
User-generated content (UGC) is hot and will be coming to an online store near you (very, very soon). In 2014, one of the biggest trends will be retailers generating brand affinity and sales by incorporating UGC into the ecommerce experience in a meaningful way. Below, we reveal three reasons why UGC will be hot this year.