We took a look at Pinterest engagement specific to the Fashion/Retail, Automotive and Electronics industries and found that Pinterest is all about users telling the brand story. In fact, 70 percent of brand engagement on Pinterest is generated by the community versus brands. Below see how users are driving the conversation on Pinterest and how brands can boost audience engagement. Now that we have a better sense for how often community interactions drive engagement to brands, the next step is to focus our content accordingly. First, it might make sense to understand exactly why consumers like to engage with content in the first place. Fans and advocates drive brand messaging. By better understanding the community brands have the ability to better frame their message and focus their story on the visual web.